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The company was founded when Ross Norfolk was seeking to attend a personal training course and asked Ross Knevett which company he would say is the best locally. After the conversation, both of us discovered that there are not any local training centres in the east that provide a professional and affordable package for personal training.. With Ross Knevett having extensive experience in the fitness industry with qualified teacher status and Ross Norfolk having a degree in Sports Management and experience in administration, here ABC Academy was born.

Both owners believe that ABC academy will provide the highest quality of training for members of the public, by using one of the top rated gyms in Essex and providing recognised professionals to deliver Active IQ qualifications.

One main difference between ABC Academy and other competitors is that we thrive on providing a professional and specialised education that has no more than 15 students enrolled on a course at a time. We believe that if there are less numbers on a course there will be greater tutor and student communication.

ABC is a recongised centre through Active IQ and Highfields Awarding Body of Compliance (HABC). ABC delivers their Sports Massage and Personal training qualifications through Active IQ and all First Aid Courses are recongised through Highgfields.


“To provide our learners with the foundations that lead them onto successful careers"


highfield abc actrive iq

“The most valuable part of the course was the amount of practical massage which was incorporated from day 1. The Course was brilliant as was the support”

-         Chris Whitelock, Level 3 Sports Massage

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